Google+ Interactive Posts Plugin for WordPress

This Google+ Interactive Posts Plugin offers the opportunity to easily create interactive posts from within the WordPress “Posts” admin page, better enabling engagement for the content you push through the Google+ social platform.

How so?

It’s simple. Google+ added Interactive Posts to its social-media arsenal months ago, allowing for all of those interesting and enlightening posts shared through Google+ to now have a formal call to action embedded within each post. [Read more...]

Infographic Embed Codes: Get Natural Anchor Text With JavaScript for SEO

State of Infographics and SEO?
Infographics are an excellent part of a well-diversified content marketing arsenal, and although it should not be the sole reason for their creation, offer a great many SEO benefits to your website. In a 2012 interview with Eric Enge, Matt Cutts, Google’s head of webspam, went on foray about infographics:

“There are ways that infographics can be created and that represent an OK form of promotion [...] I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree. The link is often embedded in the infographic in a way that people don’t realize, vs. a true endorsement of your site.”

Needless to say, the interview made people second guess the SEO value of infographics. Matt Cutts’ statement however, isn’t all that bad and shouldn’t be perceived as an omen that spells the imminent demise of clever data visualization. It can also be interpreted as an affirmation that a correctly managed (non-spammy) infographic campaign will continue to be effective in the future, even if only with a slightly discounted link value. [Read more...]


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Best Tumblr Blogs to Follow and Enjoy

Tumblr is a unique blogging platform (and social network) that is ideal for short-form content. The blogging platform makes it easy to contribute visual content like photos or videos as well as other types of media such as quotes, text, and links. Posts can be tagged, making them easily discovered. The user interface allows you to “follow” blogs, “reblog” content, “like” posts, submit content, and interact with the authors easily. The reblog feature in particular combined with short-form content (often very visual in nature) contributes to the of ability of its content to go viral.

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Stand Out With Twitter’s New Line Break Feature

Twitter recently introduced the ability to use line breaks in tweets, viewable in both the mobile app and web interface, but not supported when embedded in a website. Each line break in a tweet constitutes one of the 140-characters, the limit allotted for a message on the social network.

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Email Marketing Disaster: Boloco Burritos in a PR Storm

Boloco, a Boston-based burrito chain, recently received some negative attention from their weather-based email marketing campaigns. Boloco utilized their subscriber base to alert customers that the store was open during recent 2012-2013 storms.

Email Marketing Disaster: Boloco Burritos in a PR Storm [Read more...]

Power Outage at Super Bowl XLVII: Brands Respond on Twitter

SuperBowl 47 was put on hold by a 34 minute power outage in the Mercedes-Benz Superdome in New Orleans, leaving the football game in the dark. Brands reacted quickly over Twitter as fans flocked to the social network for entertainment and to investigate the situation.

The use of a “second screen” is becoming commonplace during television viewing. Nielsen reported in 2012 that 85% of tablet owners watch television and use their tablet at the same time. Since conversations about brands and television are already happening on social networks with high mobile usage like Twitter, it makes sense to backup marketing efforts and take advantage of discussion. This is especially true during high-profile events like the Super Bowl, where social media usage is at an all time high. Events like the power outage during the Super Bowl present a unique opportunity for brands to behave in a light-hearted, humorous manner in order to gain exposure.
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